Receiving a handwritten card in the mail almost seems like a way of the past. With social media, smartphones, and even a Zoom happy hour, getting in touch with loved ones has never been easier. It’s great to be instantly connected with your community and have everything accessible at the click of a button. Don’t get us wrong, these advances in communication make our job in real estate that much easier, but there is still something special about receiving a card in the mail.
During quarantine, we put a pause on our typical real estate focused conversations with our clients. Instead of calling to ask if they were ready to list their home, we simply wanted to know if they were okay and if there was anything the Pickett Street team could do to help. While it was great to instantly connect with our community, we wanted to do something more. So we decided to send out handwritten cards. However, we weren’t going to send just any card, we were going to send cards with birds wearing shoes.
A few years back, Jesse met Jim Sorensen at a conference on Fierce Conversations, a book that holds a special place in our hearts here at Pickett Street. Through networking, Jesse learned that in addition to being an expert on building more effective relationships through team-building and conflict management, Jim is also an accomplished artist and illustrator. Que Birds In Shoes.
What started with a Kiwi in saddle shoes, Jim has now drawn more than 50 birds, all of which are wearing shoes that fit the birds personality. Back in 2019, Jim created a Facebook group called, you guessed it, “Birds In Shoes”. Members will post pictures of birds and ask for suggestions on what shoes the bird would look best in. Jim then takes those requests and makes them come to life.
With Birds In Shoes, Jim set out to create something that would make anyone and everyone smile. Which is exactly what happened to us. When we decided to send handwritten cards, Jesse quickly ordered Jim’s greeting cards, all with different birds wearing different shoes. Not only were these cards a way for us to personally connect with many of you during a difficult time, they continue to make us smile here at Pickett Street. In fact, these cards tend to slip into our client closing gifts from time to time and we hope that they continue to bring a smile to your face.
As always, please reach out if there is anything we can do for you.
Email: firstname.lastname@example.org or Call: 425-502-5397