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New: How Pickett Street Is Different than Other Real Estate Agents

Posted on Sep 11, 2015


Since its inception in 2006, Pickett Street has compiled an impressive resume. However, while you may have heard about Pickett Street’s legendary real estate accomplishments — they recorded 202 sales in 2013 alone — you may not fully understand exactly how Pickett Street manages such Herculean feats. To get an idea about how Pickett Street works, it’s best to compare its team with the average real estate agent.

What You Can Expect From Average Agents

For the most part, the average real estate agent is a single individual working as a buyer’s agent, listing agent, showing specialist, and business owner all at the same time. To put it another way, most real estate agents are trying to singlehandedly hold down at least four different jobs, all of which require significant levels of time commitment and energy. In that case, most real estate agents’ energy is spread pretty thin, and they’re not going to be able to give all of their clients individualized attention. As a result, it’s no surprise that the average real estate agent closes about 8 or 9 sales per year.

What You Can Expect From Pickett Street

The biggest difference between Pickett Street and other agents is that Pickett Street utilizes specialized agents. In layman’s terms, specialized agents have only one major task, as opposed to most real estate agents who juggle a few hundred different things at once (an obvious exaggeration, but you get the point). For example, at Pickett Street one team member focuses on showing properties, one agent manages listings, and two people take care of administrative concerns. This is not to say that Pickett Street agents are unable to multitask; on the contrary, each member of Pickett Street’s team is perfectly capable of managing several difficult tasks at once, but simply prefers to specialize in order to give clients the best service possible.

Part of this decision stems from Pickett Street’s unique background. Though all of Pickett Street’s team members are tried and true real estate experts, only a few of them actually studied business in college. For instance, the owner Jesse Moore has a degree in English and has used his spare time to become a published author. Along the same lines, the executive assistant Margaret Smith completed a BA in Sociology and Art and a Master’s degree in Social Work before joining the Pickett Street team in 2012. Having experience outside of the average real estate agent’s scope gives Pickett Street’s team a unique focus, one that considers the real human side behind the client. In other words, Pickett Street’s team is not solely concerned with garnering commissions,  but uses its specialized strategy and unique background in the humanities to provide authentically personalized services and the best deals for each of their many clients.

If you’re unsure whether or not Pickett Street’s methods work, take a look at their sales record: on average, Pickett Street oversees 150 transactions, including closings and purchases, per year. For the average real estate agent, it would take roughly 16 years to complete the same amount of transactions. What’s even more impressive about this number is that Pickett Street manages this volume of work while maintaining a personalized atmosphere that aims to treat each client like a dignified human being. In that case, it’s safe to say that, though the team at Pickett Street skillfully and consistently generates a high volume of business, it’s the quality of their transactions, rather than the quantity, that matters most.

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