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  • Of Sharks, Birds, and Open Houses

    April 22, 2007 /
    Pickett Street Properties Team /

    It’s a beautiful day in Bothell, WA. I could give you the specifics (57 degrees, light breeze, blooms are budding and the birds are chirping), but it’s enough to say that the sun is shining. Any day in the Puget Sound with a shiny orb beaming down on you is a beautiful day – no matter the temperature or wind speed. For prospective home buyers, it’s a great day to look at open houses. As a Realtor, it’s less than ideal. I think I would rather sit an open in the rain than in the sun, knowing that professional obligations aside, the weather would keep me from doing something more personally fulfilling. I can’t help but feel a little jealous working on a day like today - my clients, meanwhile, are taking their daughter to the park to play while they soak up the sun under the shade of a good book. I’m more envious of those that are chasing a little white ball on manicured greens, and I can’t help but think that many of these Columbia-clad golfers are my peers, who merely chose their 9-iron over sitting an open. I haven’t noticed that my traffic goes up on…Read more

  • Live Like You Were Selling

    April 15, 2007 /
    Pickett Street Properties Team /

    A seller and I may work together for weeks (sometimes months) to prepare their property for the market. This is more work for the seller than for me obviously: decongesting closets that are busting at the hinges, getting the kids to put their clothes on hangers, painting a few spots that were missed because of large furniture, and fixing the hole in the drywall that was borne out of a misbegotten re-enactment of WrestleMania. When it’s ready for me to step in I schedule the cleaning, followed by the staging, followed by… [insert obligatory surprise service that is needed due to revealing nature of the prior events – carpet cleaning for spots that were covered by a rug for the last five years, handyman services for remembering that the large picture you didn’t like was placed only to cover several holes that were created in an attempt to prove that you didn’t need a studfinder, etc]. When all is said and done, I stand back with the seller and peruse the fruits of our labor: the floors are clean, the rooms are uncluttered and tastefully decorated, unsightly blemishes have been covered with designer paint, and the home even smells inviting.…Read more

  • Words matter…

    January 22, 2007 /
    Pickett Street Properties Team /

    A recent study was done to examine how word selection in real estate ad copy affected the outcome of the sale. Originally detailed in The Seattle Times, the study came up with some interesting results: Words matter. Wars have started over them. Civilizations have collapsed because of them. And it appears the speed with which a house sells might be determined by them.As listings grow old on the vine in this flush-with-inventory market and frustrated sellers reach for the slightest edge, the findings of several academics might offer guidance. For example, a Canadian professor, as part of a broader study on real-estate sales patterns, found that homes where the seller was "motivated" took 15 percent longer to sell, while houses listed as "handyman specials" flew off the market in half the average time. FULL STORY   As I reflect on the story, I realize from my own experience how much sense this makes. Most home buyers make emotional decisions, not logical ones. Sure, they'll buy in an area that makes sense, within a range that makes sense, but when given the opportunity to buy a beautiful home or a value (both within their criteria), most buyers will pay more for…Read more