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  • No housing woes in booming Washington State

    September 19, 2007 /
    Jesse D. Moore /

    One of our hardest jobs of late has been educating our clients on managing the sudden onslaught of recent information on the national mortgage crisis with our local real estate reality. Simply said, what happens in the industry in California, Florida, Nevada or elsewhere doesn't translate to our local real estate market. We've been saying for several years now the same thing: the Puget Sound is governed by geography (mountains, water, and wetlands) and politics (because of our geography, environmental regulations make it more difficult for builders to build in certain areas). These factors combined with our strong economy result in a more stable local real estate market than almost any other large metropolitan area. Despite our argument, it's still hard for many people to ignore the headlines in the newspapers, or the cautious words of a friend or relative who knows the friend of a friend who bought at the top of the market and lost their shirt. We're thankful then for a little help from the news industry when they differentiate between California's woes and Washington State's boon. No housing woes in booming Washington State (Reuters) - While California suffers in the housing crisis, the economy of nearby…Read more

  • Words matter…

    January 22, 2007 /
    Pickett Street Properties Team /

    A recent study was done to examine how word selection in real estate ad copy affected the outcome of the sale. Originally detailed in The Seattle Times, the study came up with some interesting results: Words matter. Wars have started over them. Civilizations have collapsed because of them. And it appears the speed with which a house sells might be determined by them.As listings grow old on the vine in this flush-with-inventory market and frustrated sellers reach for the slightest edge, the findings of several academics might offer guidance. For example, a Canadian professor, as part of a broader study on real-estate sales patterns, found that homes where the seller was "motivated" took 15 percent longer to sell, while houses listed as "handyman specials" flew off the market in half the average time. FULL STORY   As I reflect on the story, I realize from my own experience how much sense this makes. Most home buyers make emotional decisions, not logical ones. Sure, they'll buy in an area that makes sense, within a range that makes sense, but when given the opportunity to buy a beautiful home or a value (both within their criteria), most buyers will pay more for…Read more