First impressions are critical to your goal of a timely, high value sale. You are hiring a professional to market your home, so it stands to reason that we would use professionals to finesse the images and materials that will ultimately be used to develop the ‘brand’ for your property. We employ 2 professional photographers and a graphic designer to help put your ‘best foot forward’ when it comes to your marketing collateral.
Listing Your Home. Maximum exposure is your best friend. You want your home up in lights, and all eyes center stage. To maximize return on your investment, your home needs attention - the more the merrier. And traffic - lots of it. Something has to drive that traffic, and that’s our job. Here are the tools we use to ensure that underexposure is not a word in your vocabulary.
- Starting with the obvious, your home will be listed on the local MLS (Multiple Listing Service). This is the minimum exposure level. Without it, your home doesn’t show up on anybody’s radar. We believe this is just a starting point.
- Print advertising is still the best way for the general public to find your home. To capture those eyeballs, we advertise all our listings on pages 16 & 17 every 28 days to a very appreciative audience who faithfully pick up a copy of the Real Estate Book of North King and Snohomish from one of 1200 locations throughout the area.
- Online websites- over 75% of the American home buying public now starts their search online. We’re there, and you will be too. In living color, with multiple photos, and premium placement, including: our very own PickettStreet.com, Craigslist.com, TheRealEstateBook.com, Livingchoices.com, RealEstate.com, Homegain.com, BobVila.com, Lycos, Yahoo, HouseLocator.com, and Homepages.com- in total a combined pull of over 40 million viewers- all actively in the market for a home, and with internet access to yours.
- Street Signs and flyers- The ground troops of our marketing arsenal, street signs guide prospective buyers directly to your door, and put the word out that you’re on the market.